Valencia CF17 July 2019

Sailun Tyre, new Valencia CF Global Official Partner

The Chinese multinational teams up with Valencia CF for the next three seasons

Valencia CF have reached an agreement with Sailun Tyre, one of the biggest global tire manufacturers. Sailun Tyre, headquartered in Qingdao (China), will be an Official Global Partner and Official Tire Partner for the next three seasons.

With this new partnership, Valencia CF becomes an international platform for Sailun Tyre to connect with its customers, among them Valencia CF fans, and to expand its reach across Europe – – letting sports fans and everyday drivers out there discover the true product value Sailun has to offer as the smarter alternative to other more expensive tire manufacturers.

Starting this preseason, the Sailun logo will be displayed on the sleeve of official gameday kits and training gear of the first team as well as VCF Mestalla. It will also appear on the front of all official gameday kits of the VCF Academy teams.

Sailun will devote much of its effort during these three years of partnership to the youth academy program to ensure young players and their families are safe on the road and successful on the field.

Valencia CF president Anil Murthy was pleased with the new partnership, ‘’Sailun Tyre is a relatively young company, founded in 2002, but it has grown so quickly and now is present in more than 150 countries around the world. Like Valencia CF, Sailun has global ambitions and has chosen to promote its brand through one of the up and rising global clubs, Valencia Club de Fútbol. Valencia CF in the last two years has had much bigger ambitions in what we can do in the world of football. Today, we’re playing in the Champions League again and people across the world will be watching Valencia CF.’’

“Our incredible partnership is based on the reflected values shared between both organizations: embodying quality (football), commitment to our partners (fans), pursuing excellence (on the field), plus incredible levels of teamwork and collaboration. We are extremely excited to work with the wonderful players, staff, and fans of Valencia CF.” said Chen Huang, Managing Director of Sailun Tire Europe.

 

About Sailun

Sailun Tyre is still quite a young company within the global tire industry. Sailun was formed back in 2002, after previously starting off as a manufacturing demonstration base, however over time it has proved time and time again to have quickly become something more.

Over the years, Sailun has been recognized as the National Tire Process and Control Engineering Technology Research center, established the National Engineering Lab for Advanced Equipment and Raw Materials, and is the first “A” listed private tire enterprise to be listed on the Shanghai stock exchange. As the company grew, so did reach of Sailun Tyre: currently available in over 100 countries and regions around the world. Today, through consistent hard work and dedication, Sailun Tyre has grown to become the 18th largest tire manufacturer globally and with bigger goals and aspirations than ever before. Our company focus is still the same as it was when Sailun Tyre first formed, to “Make Great Tires”.

Like Valencia CF, Sailun Tyre has ambitious goals, one of which is to become a top 10 tire manufacturer by the year 2025, and Sailun is prepared to employ all of its assets to do so. This includes the use of modern, smart tire manufacturing bases in China and Vietnam, plus local R&D bases in Canada, Germany, China, and Vietnam to help support its global operations at a localized level.

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